Digital Signage

Digital Signage at Newhouse is currently comprised of 20+ monitor screens (both vertical & horizontal) located throughout the three building Newhouse complex.

Content that we typically display and feature on the screens include upcoming events and/or informational material that we determine may be useful to our students, faculty, staff, and visitors.

Requests to display content on the Newhouse Digital Signage screens can be made to newhelp@syr.edu and may be approved in accordance with the following guidelines:

Guidelines

1. Slide Content
   • Must pertain to the Newhouse School and/or a Syracuse University related event or function (no off-campus or local community events please)
   • We reserve the right to limit non-event slides when there is a immediate necessity to promote numerous upcoming events
   • Multiple slides promoting the same event or function is discouraged
   • If a slide is promoting a user engage with a website, we strong encourage the slide to use a QR code in lieu of a website address.  There are a number of free QR code generators available on the internet including:  https://www.qr-code-generator.com
2. File types
   • Acceptable files types: PDF (preferred), JPG, PNG, GIF, MP4
3. Image Layouts & Resolutions
   • Horizontal Screens
     • 16 x 9 = aspect ratio (sometimes referred to as "widescreen" or "landscape")
     • 1920 x 1080 pixels (region size of the screen dedicated to the slide)
   • Vertical Screens
     • 8.5” x 11” - Letter Size (sometimes referred to as "portrait")
     • 740 x 958 px  (Minimum), 2550 x 3300 px (Maximum)
     • Note:  11” x 17” posters (often created for physical prints) are longer than letter size and if submitted will get resized to fit our vertical screens with black bars on both sides to prevent image distortion
4. Duration
   • 30 day max run time (no exceptions as this is to prevent stale slides that cause viewer tune-out behavior)
   • If you require a longer promotion period, then an entirely new & unique slide design will be required
   • Please include start and end dates that you want the slide to run with your submission
   • If event slide has multiple dates, the end date will be scheduled for the day after the earliest event
     
     • You will need to recreate a new slide removing references to the expired event if you wish to continue promoting the other events in the slide
     • An exception can be made for multiples events on the same slide that are occurring the same week
   • Request to post slides should be submitted two weeks prior to the event to maximize viewing exposure.
5. Accessibility
   • Event slides should include information about accommodations, including provisions such as American Sign Language (ASL) interpretation and Communication Access Real-time Translation (CART)
   • Refer to the following website for info on planning inclusive events: http://inclusion.syr.edu/inclusive-events

Best Practices

1. Maximize the entire canvas area
   • Use high quality images that fill the slide to make it easier to read 
   • Use larger font sizes as most people will be reading these from a distance
2. Avoid too much text
   • Summarize the message you want to get across
   • If a viewer can't read everything within 4-6 seconds while walking by the screen, it won’t be read fully
   • All slides are configured to run for a 10 second duration
3. Avoid bright white backgrounds or pastels
   • Use high contrast color schemes in your design for best readability
4. Keep it Short & Sweet
   
   • Who, What, Where, When and a brief Why if necessary

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