IST 613 - Library Plan., Mrktng, Assess

Course Description

User-focused planning, marketing, and assessment of activities that support core functions of libraries, such as collection development, systems, and public services.

Credit(s)

3.0

Professor of Record

Megan Oakleaf

Audience

Graduate students pursuing an MSLIS degree.

Learning Objectives

After taking this course, the students will be able to:

A. communicate and collaborate with a partner library and librarian,

B. determine the purposes/missions of the overarching institution/organizations/communiques (OIOCs) of which the library is a part,

C. identify areas of focus, interest, or need of importance to library OIOCs and stakeholders,

D. assess the degree to which existing library services, expertise, resources, and facilitates contribute to those areas of focus, interest, or needs,

E. summarize the current value and impact of the library and its ability to communicate that value and impact,

F. rethink, refine, or redefine ways in which the library can deliver value and impact,

G. develop recommendation(s) to help the library create and communicate increased value and impact,

H. create a literature review to support suggested recommendation(s),

I. utilize basic project management processes, tools, and strategies to plan the development and roll out of suggested recommendations,

J. devise communication/marketing messages and media to ensure the success of suggested recommendations,

K. craft assessment questions, methods, and analysis strategies to determine the degree to which suggested recommendations augment the library’s value to and impact on OIOCs and stakeholders,

L. create a final report and presentation of professional quality for the partner library and librarian, and

M. engage rigorously as a class member, teammate, and leader.

Course Syllabus

IST 613 Spring 2021 Syllabus - Rebecca Shaffer Mannion

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