Overview

How to get your message or advertisement on to the Digital Signs around Campus

Currently the Digital Sign Network consist of nearly 400 signs in various schools, colleges and administrative units across campus and in remote sites. While there is only one application/network tying them together which allows for services like "Emergency Messaging", the administration of individual signs is distributed and managed at the local level. Each unit may have their own protocols for what ultimately is displayed on the signs within their domain.

Best Practices

 One should design as if they are preparing a message for a "Billboard." 

Characteristics of a Billboard include:

• An eye catching graphic and/or color scheme
• A "concise" easily visible message intended for the passerby to retain
• Date, Time and Location for an event or
• Where inquiries may be made for more detail

There is no singular standard, your message may be displayed in a wide variety of sizes, locations, reading distances, and even the amount of time on the screen may vary from sign to sign. Most sign locations are in relatively high traffic areas, so readers are typically in motion. Messages need to be legible, short, and easily understood to be effective. As mentioned previously, administration and protocols controlling content on signs is managed locally by department so you may have little control over whether, where, and when your message is displayed.

Formatting

The vast majority of signs in the network use a 4x3 or 16x9 standard jpg image or a PowerPoint Slide shown in a particular "region" of the sign. This region may take up 1/3 to 1/2 or more of the available real estate of a sign for content that changes fairly regularly. As digital signage changes, larger displays and orientations are becoming more popular. As a result, some signs are now using a 9x16 portrait orientation. They may be few, but they are located in some of the most heavily student trafficked locations.

At minimum for each message, you wish to have displayed you should provide .JPG images as follows:

landscape orientation

• 4x3 (1440x1080x150ppi)
• 16x9 (1920x1080x150ppi)  

and a portrait orientation

• 9x16 (1080x1920x150ppi)

Here is an example of a well proportioned sample slide Lynda-dot-com Digital Sign 16x9.jpg

Distribution

The distribution of your message may be handled in a few different ways.

• To have your content distributed simply send an email with attachments to Eric Ferguson and/or Roger Merrill, they will forward on your message to the listserve of Digital Sign Admins and area Communications Managers.
  • Please Note: Digital Sign admins and area Communications managers are under no obligation to display your content. Some displays have unique or singular purposes. We do however encourage everyone to participate especially when the messaging is to the benefit of our students.
• You may want to consider joining the Digital Signage listserve. The listserve is used to distribute notifications about available content for members signs and occasionally updates about the application itself or requests for assistance with issues.
  • There is also a shared folder where images and PowerPoint slides are deposited for admins and content managers to "pick up" for display on signs.
• Future work, "Content Feeds" are also possible. Within the application a network folder could be designated for shared content that once vetted would automatically be scheduled to display on the signs for departments choosing to participate, think "Commercials". To date there has not been the level of interest to warrant the time to set this up.

I need a Digital Sign

If you are serious about having your own digital sign hardware, please see this article: Digital Signage: Process, Get Started with Digital Signage. It lays out everything you need to do.