Digital Signage

Digital Signage at Newhouse is currently comprised of 20+ monitor screens (both vertical & horizontal) located throughout the three building Newhouse complex.

Content that we typically display and feature on the screens include upcoming events and/or informational material that we determine may be useful to our students, faculty, staff, and visitors.

Requests to display content on the Newhouse Digital Signage screens can be made to newhelp@syr.edu after abiding by the following guidelines:

Guidelines

1. Slide Content
   • Must pertain to the Newhouse School and/or a Syracuse University related event or function (no off-campus or local community events please)
   • We reserve the right to limit non-event slides when numerous upcoming events are being promoted
   • Multiple slides promoting the same event or function is discouraged
2. File types
   • Acceptable files types: PDF (preferred), JPG, PNG, GIF, MP4
3. Image Layouts & Resolutions
   • Horizontal Screens
     • 16 x 9 = aspect ratio (sometimes referred to as "widescreen")
     • 1920 x 1080 pixels (region size of the screen dedicated to the slide)
   • Vertical Screens
     • 8.5” x 11” - Letter Size
     • 740 x 958 px  (Minimum), 2550 x 3300 px (Maximum)
     • Note:  11” x 17” posters (often created for physical prints) are longer and if submitted will get resized to fit our vertical screens with black bars on both sides to prevent image distortion
4. Duration
   • 30 days max run time (no exceptions as this is to prevent stale slides causing viewer tune-out behavior)
   • If you require a longer promotion period, then an entirely new & unique slide design will be required
   • Please include start and end dates that you want the slide to run with your submission
   • If event slide has multiple dates, the end date will be scheduled for the day after the earliest event
     
     • You will need to recreate a new slide removing references to the expired event if you wish to continue promoting the other events in the slide
     • An exception will be made for multiples events that are only 1-2 days apart
5. Accessibility
   • Event slides should include information about accommodations, including provisions such as American Sign Language (ASL) interpretation and Communication Access Real-time Translation (CART)
   • Refer to the following website for info on planning inclusive events: http://inclusion.syr.edu/inclusive-events/

Best Practices

1. Maximize the entire canvas
   • Use high quality images that fill the slide to make it easier to read 
   • Use larger font sizes as most people will be reading these from a distance
2. Avoid too much text
   • Summarize the message you want to get across
   • If a viewer can’t read everything within 4-6 seconds while walking by the screen, it won’t be read fully
   • All slides are configured to run for 10 second duration
3. Avoid bright white backgrounds or pastels
   • Use high contrast color schemes in your design for best readability
4. Keep it Short & Sweet
   
   • Who, What, Where, When and a brief Why if necessary

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