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The Office of Communications plans and produces the college’s internal and external communications efforts to various constituencies, including prospective students/parents, alumni, and donors. We work closely with the college’s administrative offices and academic units as well as the University’s Division of Marketing and Communications.

Our projects are prioritized based on the college’s goals and strategies. Priority is given to college-wide projects (recruitment materials, for example) and dean’s initiatives. While we would like to accommodate every request, demand or the timing of your request may require us to refer you to a University-approved resource.

What does our office do?

 Marketing/Communications
  • Strategies
  • Design of print and digital marketing pieces (brochures, postcards, flyers, invitations, posters, etc.) plus writing and/or editing of copy per the University’s editorial style guidelines
  • Advertising*
  • Content management for VPA’s social media channels
  • Branded premiums (promotional products)**
  • Website content management and development of vpa.syr.edu and college microsites
  • Digital signage administration and content management
 Photo/Video
  • College image collection
  • Professional head shots for new faculty and staff
  • Photography and videography vendor referrals
 News/Media Relations
  • Press releases
  • Faculty, staff, and student news announcements
  • Story placement on VPA and Syracuse University News websites
  • Postings of college-sponsored events on VPA’s online calendar and Syracuse University’s online calendar
  • Media relations and faculty media training (in collaboration with the University’s news team)

*Advertising refers to paid promotional messages or listings in print and digital publications, online, or on billboards, radio, or television that utilize the college and University name, logos, trademarks, images, or URLs referring to any program, initiative, service, or operation of VPA. All college advertising materials, as well as advertising purchases and contracts, must be coordinated through and approved by the college’s Office of Budget and Operations and the Office of Communications.

**A branded premium is a custom-imprinted item that utilizes the college and/or University name, logos, trademarks, images, or URLs referring to any program, initiative, service, or operation of VPA. All branded content purchases and contracts must be coordinated through and approved by the college’s Office of Communications. Many college and University marks are considered trademarks or registered trademarks, and improper use of them can result in personal or institutional legal liability.



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