As with other forms of digital communication, social media posts must adhere to certain best practices content must meet specific accessibility standards to ensure that they are accessible to individuals with disabilities.
General Requirements
- Alternative text must be added to provided for all images and gifs. Captions
- Text within images must be included for video content.
- Linked content should also be accessible.
- Hashtags should be formatted with camel case (ex. #GoSU) and included at the end of the post.
- Images of text should not be used except for logos.
- Do not use in the alternative text description or in the main post.
- Captions must be present for all video content.
- A text description must be provided for any visual-only content such as GIFs or memes without text equivalence within the posta video montage.
- Do not post content that flashes or flickers repeatedly.
- Users must have the option to pause or stop content that moves automatically. Refer to the respective social media platform settings options to ensure users can control moving content before posting.
Platform Specific
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Guidance
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TikTok
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