Downloadable VPA Social Media Guidelines PDF 136KB
The College of Visual and Performing Arts’ Office of Communications has created a set of guidelines for those who are involved in the creation and maintenance of social media accounts associated with VPA. If you have any questions about the guidelines below, please contact Erica Blust, Director of Communications, at esblust@syr.edu.
Additional Syracuse University guidance and best practices from the Office of Marketing can be found on Answers.
The Guidelines
While we understand that rules that govern social media are its antithesis, this document is a means of sharing core brand and social media guidance for those involved in creating/maintaining social media accounts associated with VPA and its schools, departments, programs, classes, and clubs/groups (sanctioned or otherwise).
These are guiding principles for the activities of the college.
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Social media includes web- and mobile-based technologies that are used to turn communication into interactive dialogue among organizations, communities, and individuals. Social media allows us to share our story via words, images, and video. Currently, the social media platforms used most regularly by VPA are Facebook, Instagram, X, TwitterYouTube, InstagramTikTok, and LinkedIn. As social media continues to grow, VPA will evaluate the advantages of new and different platforms. Links to all current VPA social media accounts may be found on the footer (bottom) of the college website, vpa.syr.edu. |
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