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- Assess what makes some ideas more business-appropriate than others.
- Present a business idea to potential stakeholders and supporters (potential executives, partners, co-workers and investors).
- Focus your idea on other people’s problems, needs and wants (PNWs) as you build your business model and company.
- Critically evaluate the competition and identify opportunities that others have missed in a market.
- Assess and accumulate the necessary resources to start a venture.
Course Syllabus
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