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TEXT: TEXT REFERS TO THE APPEARANCE AND PRESENTATION OF THE LETTERS AND WORDS
Feature | DO’s | DON’Ts | Additional Information |
CASE | - Mixed case characters are preferred for readability
- Use Capital Letters for:
- Individual word
- Single Phrase to denote emphasis
- Shouting
| | |
FONT | - USE:
- White Characters
- Medium weight font
- Sans Serif
- A drop or rim shadow
- Proportionally spaced
- Translucent box, especially on light backgrounds
- Include:
- Upper and lowercase letters with descenders that drop below the baseline
- Multi line captions should be left aligned
| - DO NOT
- Allow overlap with other characters, ascenders, or descenders
| A font, or typeface, is a set of characters at a certain size, weight, and style. Font characteristics must be consistent throughout the media. |
LINE DIVISION | | - DO NOT BREAK:
- A modifier from the word it modifies
- A prepositional phrase
- A person’s name nor a title from the name with which it is associated
- A line after a conjunction
- An auxiliary verb from the word it modifies
- Never end a sentence a begin a new sentence on the same line unless they are short, related sentences containing one or two words
| When a sentence is broken into two or more lines of captions, it should be broken at a logical point where speech normally pauses. |
CAPTION PLACEMENT | - Multi-lined captions should be left aligned when technically possible
- Captions are placed on the bottom two lines
- If placing captions at the top of the screen also interferes with visuals/graphics, place captions elsewhere on the screen where they do not interfere
- It is preferred that there are no more than two lines per caption
- Place all captions with reasonable margins
- Captioned dialogue must be placed under the speaker
- If a speaker continuously moves from one screen location to another, one placement for captions of that speaker’s communication must be used
- Placement should not interfere with names, faces, or mouths of speakers or text/graphics that are essential to the comprehension of the media
- Do not use other speaker identification techniques, such as hyphens
| | Caption Placement(vertical and horizontal) refers to the location of captions on the screen |
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