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- Define key industry terms.
- Craft a web analytics strategy using proven models to establish goals and key performance indicators.
- Implement various web analytics tools.
- Utilize web analytics tools to gain insights from traffic data.
- Understand the importance of search engine optimization and design effective SEO strategies.
- Perform keyword research and analysis for search engine optimization.
- Manipulate page markup to implement proven technical search engine optimization techniques.
- Understand the value of inbound tactics and their impact on site traffic.
Course Syllabus
IST 322 Fall 2020 Syllabus - Michael Clarke, Mike
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