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Professor of Record
Jeff Rubin
Course Syllabus
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Course Details
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Audience
Students who wish to learn to drive and measure website traffic through proven digital strategies. As part of a sequence, this course will equip students with employable skills in web analytics and digital strategy.
Learning Objectives
After taking this course, students will be able to:
- Define key industry terms.
- Craft a web analytics strategy using proven models to establish goals and key performance indicators.
- Implement various web analytics tools.
- Utilize web analytics tools to gain insights from traffic data.
- Understand the importance of search engine optimization and design effective SEO strategies.
- Perform keyword research and analysis for search engine optimization.
- Manipulate page markup to implement proven technical search engine optimization techniques.
- Understand the value of inbound tactics and their impact on site traffic.
Course Syllabus
IST 322 Fall 2020 Syllabus- Clarke, Mike
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