Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

The Marketing and Communications functional area is responsible for all internal and external communication, advertising, branding, web development, and design.

What we do.

  1. Build strategy, technology, and content to spread awareness of the Syracuse University School of Information Studies, its degree offerings, research, outcomes, career outlook, as well as faculty, staff, student, and alumni achievement.  

  2. Gain and maintain a deep understanding of prospective student target markets.

  3. Provide prospective students with the knowledge and tools necessary to make informed decisions.  Lower the barriers to inquire, visit, apply, and matriculate.

  4. Build and maintain technology and content to help improve the student experience.

  5. Maintain a consistent and professional brand through thoughtful design and adherence to brand standards.