A policy and procedure to for School of Education internal communications, which seeks to:
- Promote sharing news and events as widely as feasible and practical—not only to internal audiences but also cross-campus and global audiences—in order to amplify SOE's mission, value proposition, core strengths, and accomplishments of its entire learning community.
- Align with SOE's and SU's “digital first” marketing strategy, which requires regular content to be carefully and strategically curated across multiple channels for greatest impact.
- Professionalize communications (by using the “One University” brand), foster efficiencies, and eliminate wasted effort.
- Meet legal obligations, such as the University's Privacy Policy for digital communications, especially as it relates to the EU General Data Protection Regulation and similar regulations.
- Increase engagement of key audiences: e.g., potential student inquiries, applications, and yield and alumni engagement.
What is the purpose of
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the IC policy?
The ICE policy and procedure
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will help SOE to avoid
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:
- News getting lost/sequestered
- Duplication of effort
- Confusing policy/workflow
- Unprofessional look/feel
- Non-brand compliant messaging
- Lack of readership (e.g., wrong medium/wrong audience)
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Some parts of the policy seeks to reduce reliance on older communication tactics:
- Reliance on (print) fliers
- Use of PDF/print newsletters
- Listservs with very niche audiences
- Listservs with external/alumni subscribers (i.e., to avoid legal jeopardy)
Imagining a New IC Strategy & Optimal Tactics
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The Four Questions: Message flow for SOE news and events
Any potential SOE communication should be broken down into simple constituent parts.
Answering these questions leads to a series of choices that should be made for any message, whether or not it is "internal only" or deserves a wider audience:
- Who: Who is the audience?
- What: What is the message?
- Where: Where should the message go (on one or more channels?)
- How: How do I initiate the message flow and who champions it for me?
Further defining these questions leads to a series of choices that should be made for any message:
1) Who Is the Audience?
- Alumni
- Current Students—Undergraduate
- Current Students—Graduate
- Prospective Students
- Faculty
- Staff
- Campus Community
- Local Community (CNY)
- National/Global Community
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- A film screening about special education in another unit, sponsored by SOE
Who Is the Audience?
- Current Students—Undergraduate
- Current Students—Graduate
- Faculty
- Staff
- Alumni
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