This strategy seeks to develop a Standard Operating Procedure (SOP) for School of Education Internal Communications (IC) following SOE’s Re-Design and its pivot away from the departmental model.
Necessarily, a new “One School” IC strategy also will impact and be impacted by two related communications strategies: SOE marketing and communications and SU’s One University strategy.
Under the old SOE departmental model, some communications (news, events, etc.) may have been seen as internal to the students, alumni, or employees of a single department only. Under a “One School” model, sharing news as widely as feasible and practical—to internal, cross-campus, and global audiences—strengthens the School’s message and cohesion.
That is, under the “One School” model, there will be a pressing need to communicate in one voice SOE’s central mission, value proposition, and core strengths. Additionally, both SOE and SU have moved to “digital first” marketing. This strategy requires regular content that is A policy and procedure to for School of Education internal communications, which seeks to:
- Promote sharing news and events as widely as feasible and practical—not only to internal audiences but also cross-campus and global audiences—in order to amplify SOE's mission, value proposition, core strengths, and accomplishments of its entire learning community.
- Align with SOE's and SU's “digital first” marketing strategy, which requires regular content to be carefully and strategically curated across multiple channels for greatest impact.
Core Reasons for a “One School” IC Strategy
- Amplify SOE mission/value proposition/core strengths
- Foster “One School” community
- Develop SOE “digital first” marcomm
- Professionalize communications (by using the “One University” brand)
- Foster more efficient messaging
- Eliminate duplication/wasted effort
- Increase readership and reader engagement
- Align with SU communications/digital policies
- Meet legal obligations (i.e., such as GDPR for external audiences receiving newsletters)
- Increase inquiries and applications
- Increase application yield
- Increase alumni engagement
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- , foster efficiencies, and eliminate wasted effort.
- Meet legal obligations, such as the University's Privacy Policy for digital communications, especially as it relates to the EU General Data Protection Regulation and similar regulations.
- Increase engagement of key audiences: e.g., potential student inquiries, applications, and yield and alumni engagement.
What is the purpose of a the IC policy and procedure ?
Strategies to avoid/phase out
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